Zendesk Theme
Selway
Selway is a Zendesk theme that puts your most important answers front and center. The homepage hero includes a built-in FAQ section displaying key articles directly in the banner, while every page features a large hero unit for consistent, professional branding throughout your help center.
About the theme
Selway is built around a simple insight: users often come to your help center with the same common questions. Rather than making them search or browse, Selway displays your most important FAQ articles directly in the homepage hero section, the first thing users see.
This hero FAQ feature lets you handpick which articles appear prominently. Use it to surface your most-viewed content, reduce ticket volume for common issues, or highlight seasonal topics like holiday shipping policies.
Selway extends the large hero treatment to every page. This creates visual consistency throughout the help center and ensures users always see clear page titles and context. The overall aesthetic is clean and professional, suitable for any brand.
Best for
- Support teams looking to reduce ticket volume for common questions
- Organizations with clear "top questions" they want to highlight
- Brands that want consistent hero styling across all pages
- Companies using Zendesk AI and Generative Answers
- Zendesk Guide Growth, Professional, and Enterprise plans
Use when
- You want to promote specific articles prominently on the homepage
- Your analytics show certain articles get most of the traffic
- You need to update featured content quickly (seasonal, campaigns)
- You prefer large, impactful page headers throughout
Layout & core pages
Key features
Customization & Branding
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Fully customizable
Customize the header, footer, custom blocks, call-to-actions and more.
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Easy branding
Extensive color settings to quickly match your brand identity.
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Full access to the source code
Full access to templates, CSS, images, and JavaScript for any modifications.
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Different layouts and styles
Customize theme with the right appearance for your content and design.
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Support for any font
Popular Google Fonts included, plus easy custom font support.
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Multiple language support
All languages and locales supported by Zendesk.
Design & Quality
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Professionally designed
Easy to use and navigate with best UI/UX practices.
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Mobile-first and responsive
Responsive and Retina-ready design that works on any device.
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SEO and accessibility
Built for people to help them find what they need.
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Article formatting styles
Pre-built styling for tabs, accordions, code blocks, tables, and more.
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Free lifetime updates
All future updates at no additional cost.
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Extensive documentation
Step-by-step guides for installation, branding, and customization.
Customization & branding
Our themes have advanced tools for basic changes (colors, fonts, hero image, icons, and homepage layout). You don't need coding skills as you make changes in the editor.
Brand appearance
Change the theme colors and background image to match your main website.
Layout & structure
The number of category and custom blocks, different category display types, promoted articles, and other layout changes can be easily made without coding.
Article readability & formatting
Our themes have built-in article formatting options to make your content more attractive and easier to read without multiple plugins or theme customization.
You can significantly improve your articles with:
- Tabs
- Accordions
- Callout blocks
- Styled lists
- Fonts
- Images
- Videos
- Tables
Extend the theme as your help center grows
Improve the theme with
How our clients customize the Selway theme
You can easily customize the theme in the editor and via coding. Or you can hire our certified Guide specialists, who will make all the changes to the template.
View portfolio
How the theme improves self-service
We use research findings and check 240+ points to help your users intuitively navigate the help center and complete tasks faster. Our
A prominent search bar, a large button, popular searches under the search,
An inconspicuous search bar, a small
Frequently Asked Questions
How does the hero FAQ feature work?
Simply add the 'faq' label to articles you want to appear in the homepage hero section. These display as a list of clickable links directly in the banner, so users see your top content immediately without scrolling.
Does every page have a large hero?
Yes. Selway displays a prominent hero section on all pages including categories, sections, and individual articles. This creates visual consistency and makes page titles highly visible.
How is Selway different from Braden?
Both themes feature large heroes on all pages. The key difference is Selway's homepage FAQ feature—the ability to display selected articles directly in the hero. Braden instead focuses on Table of Contents for long articles.
What Zendesk Guide plans does the theme support?
Zendesk Guide plans: Team, Growth, Professional, Enterprise
Do you offer a discount for startups?
If you are a startup (Series A or below), you can get 20% off all products and services for your help center for 6 months after the first purchase. You can apply for a discount here.
Are themes ADA Compliant?
The most adapted themes for accessibility are Flatrock, Mink, Braden, Lotus One, Conway, and Selway. They are not fully ADA Compliant but have the following features:
- Keyboard navigation: themes are fully navigable by keyboard without the need for mouse interaction.
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Skip links:
themes have skip links that allow users to bypass navigation and skip directly to content or
vice-versa . -
Reduced motion:
themes have micro animations but detect if the user has requested that the system minimize the amount of
non-essential motion it uses.
We are constantly improving the accessibility features for our themes.
Can we install the theme?
You can install your new Zendesk theme fast and in a free manner. Simply follow these easy steps in the instruction. Alternatively, you can order our free installation service.
Can we make changes to the theme ourselves?
You can brand and customize the theme on your own. Our templates have advanced tools for basic changes (colors, fonts, hero image, icons & homepage layout). You don't need coding skills as you make changes in the editor.
If you're familiar with HTML and CSS, you can also make any Zendesk customization at any time. You get access to the code that's easy to read and modify for other developers. If you don't want to spend time on Zendesk customization and get everything done fast and to the highest standard, you can order the Customization service from us.
How do we get the theme after the purchase?
In 3-5 minutes, you get an email with a zip where you will find files for importing into the help center. You can customize the theme as you wish before publishing.
Do the themes support the multilingual feature?
Yes, they do. In addition to standard Zendesk multilingual functions, every theme also includes certain
Does the theme affect content?
If you are worried about losing or modifying your Help Center content while installing any of our themes, don't be. We take care of it.
Our themes don't affect any Help Center content or content management options. You can edit Articles, Categories, etc. as normal by using the built in Zendesk Editor.
Moreover, there are some additional features that become available after installing our themes: the Knowledge Base and Community can be filled with some cool visual components and Font Awesome icons.
Customization and installation activities will not affect any content or availability of your Help Center. You check the changes and publish everything when you are ready, the changes are published immediately.
After theme installation, the content of your articles, sections, and categories will remain the same and be displayed in the new design.
Are the themes compatible with Zendesk functions?
Yes, they are fully compatible. As a Zendesk partner, we know the ins and outs of their software and add components not offered by Zendesk.
How easy is it to maintain and modify the theme?
It is very easy to maintain the theme and make changes if you are familiar with HTML and CSS. Our developers use modern design tools and
What payment methods do you accept?
We accept all global debit, credit cards, PayPal payments, and bank transfer. Find detailed instructions in our help center.
Can I change the theme or get a refund if I don't like it?
Since Lotus Themes is offering non-tangible irrevocable goods, we do not make replacements and refunds once the order is complete and the product is sent. However, we realize that exceptional circumstances can take place. So we approve refund requests only in these force majeure situations.
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